This is how Baldur Bjarnason depicts himself: “Baldur Bjarnason, a member of the post-crash Icelandic diaspora, has followed a two-track career. On the one hand he has been making websites and producing interactive media since the mid-nineties. On the other hand he has been researching ebooks and interactive media since the year 2000, which has netted him more academic degrees than anybody has any sensible use for.
Now those two tracks, websites and ebooks, are converging. For better or for worse.”