Past editions

 

IBT 2015

 

Experience, technology and stories

 

Program

 

9.00 - 9.30 am » Registration & Coffee

 

9.30 - 9.45 am » Marco Ferrario CEO Bookrepublic - Introduction

 

EXPERIENCE

 

9.45 am » Peter Brantley Director Digital Library Applications NYPL, New York - Machine age readers: The network shapes storytelling

 

10.15 am » Seb Chan Director of Digital and Emerging Media, Cooper Hewitt Smithsonian Design Museum, New York - Reading in the museum – spatial narratives, technology and data

 

10.45 - 11.15 am » Coffee break

 

Stories

 

11.15 am » Alessio Rossi Vice President, Digital Marketing, eCommerce and CRM at Lancôme - Conquering consumers heart with a new brand narrative

 

11.45 am » Nico Abruzzese Global Director of Creative Technology at MAXUS, Singapore - Megacities: rethinking the media narrative

 

12.15 am » Rob Newlan Head of Europe, Middle East and Africa, Facebook Creative Shop - The Facebook Creative Shop

 

12.45 am - 2.00 pm » Lunch

 

technology

 

2.00 pm » Rosalind Picard Founder, Director of the Affective Computing Research Group at MIT, Boston - What we can learn from emotion technology?

 

2.30 pm » Andrea Onetti General Manager, MEMS & Sensors Group STMicroelectronics, Geneva - How sensors change the way we interact with technology and experience the world around us

 

3.00 pm » David Passig Associate Professor at Bar-Ilan University (BIU), Ramat-Gan, Israel, writer -Enhancing Cognitive skills with Immersive Virtual Reality

 

3.30 pm » Porter Anderson BA, MA, MFA, journalist, speaker and consultant - Publishing’s Conferences: Where The Last Thing We Do Is Confer.

 

3.45 pm » Closing

 

 

Partners

Intesa SanPaolo, Culture Consulting, Johan&Levi editore, Bologna Children's Book Fair

 

Media Partners

U10, Twletteratura, Hook, Housatonic

 

 

IfBookThen is an international conference organized by Bookrepublic The Content Agency

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