Past editions


IBT 2015


Experience, technology and stories




9.00 - 9.30 am » Registration & Coffee


9.30 - 9.45 am » Marco Ferrario CEO Bookrepublic - Introduction




9.45 am » Peter Brantley Director Digital Library Applications NYPL, New York - Machine age readers: The network shapes storytelling


10.15 am » Seb Chan Director of Digital and Emerging Media, Cooper Hewitt Smithsonian Design Museum, New York - Reading in the museum – spatial narratives, technology and data


10.45 - 11.15 am » Coffee break




11.15 am » Alessio Rossi Vice President, Digital Marketing, eCommerce and CRM at Lancôme - Conquering consumers heart with a new brand narrative


11.45 am » Nico Abruzzese Global Director of Creative Technology at MAXUS, Singapore - Megacities: rethinking the media narrative


12.15 am » Rob Newlan Head of Europe, Middle East and Africa, Facebook Creative Shop - The Facebook Creative Shop


12.45 am - 2.00 pm » Lunch




2.00 pm » Rosalind Picard Founder, Director of the Affective Computing Research Group at MIT, Boston - What we can learn from emotion technology?


2.30 pm » Andrea Onetti General Manager, MEMS & Sensors Group STMicroelectronics, Geneva - How sensors change the way we interact with technology and experience the world around us


3.00 pm » David Passig Associate Professor at Bar-Ilan University (BIU), Ramat-Gan, Israel, writer -Enhancing Cognitive skills with Immersive Virtual Reality


3.30 pm » Porter Anderson BA, MA, MFA, journalist, speaker and consultant - Publishing’s Conferences: Where The Last Thing We Do Is Confer.


3.45 pm » Closing




Intesa SanPaolo, Culture Consulting, Johan&Levi editore, Bologna Children's Book Fair


Media Partners

U10, Twletteratura, Hook, Housatonic



IfBookThen is an international conference organized by Bookrepublic The Content Agency