9.00 - 9.30 am » Registration & Coffee
9.30 - 9.45 am » Marco Ferrario CEO Bookrepublic - Introduction
9.45 am » Peter Brantley Director Digital Library Applications NYPL, New York - Machine age readers: The network shapes storytelling
10.15 am » Seb Chan Director of Digital and Emerging Media, Cooper Hewitt Smithsonian Design Museum, New York - Reading in the museum – spatial narratives, technology and data
10.45 - 11.15 am » Coffee break
11.15 am » Alessio Rossi Vice President, Digital Marketing, eCommerce and CRM at Lancôme - Conquering consumers heart with a new brand narrative
11.45 am » Nico Abruzzese Global Director of Creative Technology at MAXUS, Singapore - Megacities: rethinking the media narrative
12.15 am » Rob Newlan Head of Europe, Middle East and Africa, Facebook Creative Shop - The Facebook Creative Shop
12.45 am - 2.00 pm » Lunch
2.00 pm » Rosalind Picard Founder, Director of the Affective Computing Research Group at MIT, Boston - What we can learn from emotion technology?
2.30 pm » Andrea Onetti General Manager, MEMS & Sensors Group STMicroelectronics, Geneva - How sensors change the way we interact with technology and experience the world around us
3.00 pm » David Passig Associate Professor at Bar-Ilan University (BIU), Ramat-Gan, Israel, writer -Enhancing Cognitive skills with Immersive Virtual Reality
3.30 pm » Porter Anderson BA, MA, MFA, journalist, speaker and consultant - Publishing’s Conferences: Where The Last Thing We Do Is Confer.
3.45 pm » Closing
Intesa SanPaolo, Culture Consulting, ,
Download the IBT15 book, a nice visual story of what has been this year’s IBT.
IfBookThen is an international conference organized by Bookrepublic The Content Agency